As the car trade moves more and more from car showrooms to online, a good relationship between the car dealer and the customer becomes even more important. Specialising in new Mercedes-Benz cars, Niemelän Auto needs reliable, well-functioning devices to streamline its customer services, and that’s why the company has adopted Telia’s device-as-a-service model.
Communication between car dealership employees and customers takes place more and more via mobile devices. In order to offer its customers high-quality services in sales and servicing, Niemelän Auto has adopted iPads and iPhones as a service from Telia’s subsidiary, Data-Info.
“The car trade increasingly requires regular communication with customers to be able to serve them well and to commit them to us for the entire lifecycle of the vehicle. Mobile devices are essential in this work – we get calls and enquiries all the time, offers are sent by email daily, car presentations in the showroom are done using a tablet, the servicing workshop receives all its requests by phone and orders for accessories keep dropping into our email inbox. Without well-functioning devices, our workday would be full of interruptions,” says Sales Manager Jari Niemelä from Niemelän Auto.
The car trade increasingly requires regular communication with customers to be able to serve them well and to commit them to us for the entire lifecycle of the vehicle
Ease and functionality – these are the words Niemelä uses to sum up Data-Info’s device-as-a-service model. He explains that accidents can happen, especially in the car servicing workshop, and that’s when Telia’s service, which includes all the essential services as well as the device itself, is an indispensable advantage for the company.
“Now that we have bought the equipment as a service, we can be sure that our tools are always up-to-date and in full working order. Our work proceeds smoothly and is never at a standstill because if there’s an accident, Telia will send us a new phone or tablet to replace the broken one, and the damage to the device is reimbursed by insurance. What’s more, it all happens very quickly – if a phone breaks you’ll have a new one in its place the very next day,” Niemelä says smiling.
As an entrepreneur, Niemelä values the advantages Telia’s devices as a service bring. Not only is the monthly payment for the devices cheaper than owning them, but the maintenance service brings financial security.
“We no longer incur any surprise costs for the equipment we use. Although we’ve only had the devices for a short time, I can already say I’m more than happy with this solution.”